About ORLY

Award Winning Products

The History Of ORLY

ORLY all started with Jeff Pink 40 years ago and his unwavering commitment to the nail industry.  As innovators in natural nail care, ORLY is an esteemed and respected brand, with authenticity and a rich history which comes from a Hollywood beginning.

It all started with the French manicure. ORLY founder Jeff is the man behind the original French Manicure – a simple, classic and elegant look. Today ORLY continues to innovate, providing trend-inspired nail colour and iconic nail care for salon professionals and fashionistas alike.

Our product range has been created to place the nail expertise in your hands. Be envied by your friends, live your life more colourfully with ORLY.

An iconic brand with a cult fashionista following, let’s take a look back at ORLY throughout the years and see how the brand you use today started out…

Jeff Pink emigrated from Israel with his wife Orly.

Jeff opens Jeff Pink Beauty Supply.

Jeff invents Romeo – the original Ridgefiller treatment for nails.

Jeff Pink created the Iconic French manicure – the most iconic nail innovation.

ORLY’s patented gripper cap was created– the professionals’ choice for easy opening and precision performance.

Jeff gives ORLY a bold, modern look.

The Daily Mail called it the nail innovation of 2014 ORLY’s BB Crème – innovating natural nails.

The launch of flexible colour – Jeff develops a new 2 step system, ORLY EPIX, which looks like a gel and removes like a polish.